TDG Landscape
March 2020 - August 2020
The Ask
Brief: I worked as the Director of Marketing for TDG Curb & Landscape. My roles included managing the social media, updating the website, and creating promotional content.
The Goal:
1. Utilize social media to showcase the quality and diversity of landscaping work that TDG had to offer.
2. Develop relationships with manufacturers and distributors to build the company's reputation on a province-wide scale.
3. Streamline the online booking process to effectively generate more leads
The Work:
Social Media
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To increase their online following and showcase the quality of their work, I implemented high resolution photos, 'before and after' comparisons, drone photography, and short-form content like TikToks and Instagram Reels.
High Resolution Photos
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Before & Afters
Instagram Reels & Tiktoks
Drone Photography
Networking
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I established relationships with local landscaping manufacturers and distributers, which led to blog features as well as social media shout-outs. Check out the blog post that local distributor, Rockland, did for the company:
Website Updates
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I implemented a new online booking system to make it easier for perspective clients to schedule a quote from us.
The Result
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My social media strategies increased the number of instagram followers by over 1000% (from 200 followers to over 2,500 followers), and increased the number of Facebook likes by 72%.
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The new online booking system I introduced increased our website traffic by 31%.
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The 2021 promotional video has received over 11,000 organic views, and has resulted in more than 160 new client leads.
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My marketing strategies increased the number of clients in the 2020 season by 42%