Birdie Break Sitter App
June 2018 - September 2020
The Ask
Brief: I worked as the Communications Coordinator for Birdie Break Sitter App: an app that provides families in Alberta with quality, vetted childcare. It was my responsibility to plan and oversee all digital marketing strategies, as well as assist with sitter recruitment.
Goal: Create a trustworthy brand identity that parents trust and childcare providers want to be a part of.
The Work
Sitter Profiles
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Showcased the amazing childcare providers available on the App! Details such as their education, hobbies, extracurricular activities and volunteer experience not only emphasized their qualifications, but created a feeling of trust and personability.
Influencer Collaboration
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Some of our clients were local entrepreneurs & influencers. With their permission, on a weekly basis, I would select a #momcrushmonday to feature on Instagram. This resulted in an influx of new followers and site traffic.
Local Business Collaboration
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In July of 2019, I launched the #datenight giveaway promotion. Each week, in collaboration a popular local restaurant, we gave away four hours of free babysitting as well as a gift-card to the restaurant. I based the entry criteria on my knowledge of the instagram algorithm. The four giveaways resulted in more than 1200 new instagram followers.
The Result
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The sitter recruitment strategies that I introduced increased the number of staff members by over 150%.
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My social media posts increased their number of Instagram followers by 94%, and their number of Facebook likes by 39%
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Collectively, my digital marketing strategies increased client bookings by 62%.