SPS Knows Best
A short-form video series designed to showcase staff expertise, highlight learning across the Division, and strengthen engagement across digital platforms.
The Challenge
We wanted to create content that did more than promote schools at a surface level. The goal was to highlight the knowledge, talent, and creativity of our staff in a way that felt credible, engaging, and platform-friendly.
The Work
We created and launched SPS Knows Best, a short-form video series that highlighted staff expertise across the Division. I led the development and execution of the series, directing the concept, content approach, and production process across Facebook, Instagram, and TikTok. Through topics such as robotics, STEAM, Off Campus and Dual Credit programming, leadership development, and hands-on learning, the series gave families a more meaningful view of teaching and learning in our schools.
The Outcome
The series performed strongly across platforms and helped expand audience engagement while showcasing staff expertise in a more dynamic and accessible way.
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Key Results:
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13 total videos produced
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295, 219 total organic views across platforms
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Contributed to exceeding annual social growth targets